The eBay Economy in 2005


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTA135 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

-
Case Length : 12 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note : Not Available
Countries : UK
Industry : -

Abstract:

From its humble origins as one man's hobby, eBay is morphing into something entirely new -- and a lot bigger than most people realize.

There are around 150 million eBay users all over the world. Around five lakh entrepreneurs earn a full-time living selling a variety of items on eBay.

More than a corporation, eBay has become an economy in its own right. The eBay community is increasingly influencing the course of the firm. eBay now faces various challenges in maintaining a delicate balance between the company and the community.

Issues:

» The role of the eBay community in making eBay a successful dotcom.
» eBay's challenge in balancing the needs of big corporate vendors with small players and remodeling the site to attract newcomers.
» eBay's efforts to make shopping on eBay safe and easy.
» eBay's challenge in maintaining a delicate balance between the corporate and the community.

Contents:

  Page No.
Introduction 1
Background Note 1
The eBay Community 3
eBays Challenge 5
Looking Ahead 7
Exhibits 9

Keywords:

eBay, Meg Whitman, Pierre Omidyar, PayPal, Online marketplace, Internet auctions, Internet fraud, Dotcom, Online auction, eBay economy and eBay community

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